Many of you have been asking how to add a personalized URL to your Facebook Fan Page and so we got the skinny on the easiest way to do so today.

Facebook changes their site often and can move certain features around making it rather confusing to find direction in customizing pages but we have a simple 5 step set up just for you.

Step 1: Go to the ‘Ads and Pages’ link on the left of your ‘News Feed’ page that takes you to your fan page.

Step 2: Click on the ‘Marketing’ link here on the left of this edit page.

Step 3: Click on the ‘Create Alias’ link

Step 4: Select one of the suggested user names or check the availability of the one you would like to have.

Step 5: Confirm this is the Facebook Fan Page URL that you would like for your business.  NOTE: You can only change this once so be sure this is indeed the personalized Facebook URL that you want.

Alternatively, once you are logged into your business Facebook account, you can also just go to http://www.facebook.com/username/ and select your page name from the drop down menu then hit “check availablity” to see if your name is available and secure it.

Having a customized Facebook Fan Page URL can be just as important as having your business website domain.  Always be sure to secure social media sites such as Facebook and Twitter with your company names so they read www.facebook.com/mybusiness and @mybusiness as soon as you can.  Some Twitter handles have sold upward of $10,000 and can be crucial to securing your brand as you grow online so go get yours today!

And get more answers to all your online marketing questions by visiting us on our Facebook Fan Page at http://www.facebook.com/moemediamarketing.  Feel free to write your questions on our page and we will provide resources and solutions on ‘Moe Money Mondays’ to all your digital brand building needs.  Also, be sure to share and retweet this article to help your fellow business buddies grow with web 2.0 too!  See you on Facebook!

The MMM Team

Join fellow small business owners at our SOMA office in San Francisco for our Client Magnet Website Workshop and learn how to drive cream of the crop clients to your website with online marketing strategies including:

• Web Design that is beautiful AND smart
• Business Blogs
• Search Engine Optimization SEO
• Social Media Marketing
• Online Press and Public Relations

What you will learn:

-Web content that converts clients and the features that get them to opt in

-How to get FREE traffic from Google, Yahoo and Bing

-Facebook Fan Pages that deliver clients and attract thousands of new quality fans

-How to go from hundreds to thousands of visitors by blogging

-How to build a business brand and drive traffic using Twitter

-YouTube videos that get you on the first page of Google and promote business virtually

-How to receive online press from publications such as NYTimes.com and influential bloggers that connect you with your target market

See what other entrepreneurs are saying…

“GO is already reaping the benefits from the Client Magnet Website Workshop. Our on-line advertising campaigns, blogs, Twitter, and Facebook accounts are all seeing increased activity and we have also seen an increase in revenue from on-line donations. However, it’s Cristina’s inventive thinking and personable approach that really makes her and her team stand-out amongst other service providers in this field”

Bart Skorupa-Founder of GO-Groundwork Opportunities

“MMM workshops have taught me how to successfully market my business online and train my staff to implement our marketing strategies”

Leila Burrows-Owner of The Pad Studios

Register Today!

Limited seating is available so register today and come mingle with other techies in training to learn the most effective ways to build your brand, grow your web presence and attract MORE clients!

The Client Magnet Website Workshop is back by popular demand and the previous workshops have SOLD OUT so be sure to grab a seat and make 2011 the year your business grows with web 2.0.

And please feel free to give a Facebook thumbs up, re-tweet on Twitter and share the Client Magnet Website Workshop with other entrepreneurs so we can grow online together, thanks!

Location: Moe Media Marketing SOMA Office

28 2nd Street 3rd Floor
San Francisco, CA
Date: Tuesday January 18th, 2011
Time: 6:30-8:30pm
Price: $25 Early Bird/$35 Regular Price
Purchase Info: http://clientmagnetwebsite.eventbrite.com/

October is National Breast Cancer Awareness Month and many of us pull out our pink to bring attention to a very important topic but none do so quite as stylishly as the uber chic boutique owner Elyse Walker.

This year marked the 6th Annual Pink Party, co-hosted with A-Dorable Jennifer Garner and filled with other celebs all dolled up and pretty in pink.

Some of the brightest stars including Nikki Reed of Twilight, Julie Benz of Dexter, Gossip Girl Michelle Trachtenberg, Desperate Housewife Marcia Cross, Denise Richards and  Brooke Burke with hotty McBody husband David Charvet.

I attended and tweeted the event from the paparazi filled pink carpet to the amazing fashion show on a stage built over the roof top pool at Drai’s at the W Hollywood. The designers in the show included Fall fashions from the Olsen twin’s collection Elizabeth and James (love), Haute Hippie (love), Bluemarine (love, love). They even had a special Pink Party shoe designed by Yves Saint Laurent just for the occasion.

Elyse and Jen could not be any cuter as they made cracks about the many, often cruel fashion comments made of Jennifer by celeb smut mags and how Elyse still seems to persist after many years of shopping in her Pacific Palisades store to buy cool digs and “just try it on!”.

I found it particularly heart warming to meet cancer survivors and Dr. Beth Y. Karlan the Director of Cedars-Sinai Women’s Cancer Research Institute.  It wasn’t just the pink bubbles in my champagne glass making my eyes water but the love you could feel in the air as doctors and patients hugged and looked at each other with warm smiles of victory.

The whole night was just perfect.  Warm LA night, roof top of a fab place, amazing fashion on and off the runway and amazing people.  It’s clear why Elyse has raised nearly 4 million dollars for gynecologic and breast cancer not only from her ability to be the hostess with the mostess but also from the passion in her heart after loosing her mother to ovarian cancer at the young age of 42.

Parties and people really don’t get much better then this ladies. Way to go girls, you really did a remarkable job and the MMM team is so proud to have you as our client and serve you on your quest to raise moe money for research in any way we can.  Be sure to get your ticket next year for the hottest, sweetest and pinkest party in town and all for a great cause!

Kindly,

Cristina

aka: Moe Money

twitter- @moe_media

Having a website that works as a marketing tool to attract clients and build company web presence is the first step to successful online marketing campaigns.

In order to build your business reputation online and create a magnetic site it is crucial to measure the metrics or “stats” on your site to see what is working, what is not and adjust the campaigns accordingly.

Without the opportunity to review your statistics, you have little insight to whether your Search Engine Optimization and Online Marketing Campaigns are achieving your desired results.  If you are not tracking these metrics each month (who has visited your website, where they came from, how long they stayed and what content was most interesting to them) you are missing a very valuable opportunity.

The MMM team has put together a list of the “top 5”  items to watch for on your Google Analytics Reports to help you build a strong online marketing campaigns. Click the read more button below to see them all.

1. Referring Sites (under Traffic Sources)

This is especially important if your website or blog is utilizing social media sites like Facebook, Twitter, and StumbleUpon.  This report shows you where your visitors are coming from.

2. Keywords (under Traffic Sources)

This report helps you discover what additional terms people are using to search for your site and just how many visitors it’s producing.  (MMM includes a 1^st Page Search Engine Ranking Report for our clients)

3. Content by Title (under Content)

You’ve designed your website and posted content, now you want to see what is working and what is not.  This is good tool to get a glimpse of what the “top content” is for your website.  This is very helpful in deciding where to place your efforts each month while executing your online strategy.

3. Bounce Rate (under Visitors)

Bounce Rates, overall, tend to fluctuate at times.  Many times when a website is in the beginning stages of their online marketing campaigns, Bounce Rates can be on the higher end.  In time and as you gain a greater knowledge of your target niche and are providing the “right” kind of content for your visitors, your bounce rate will decrease.

3. Time On Site (under Visitors)

Reviewing Time On Site can be very helpful in terms of deciding whether your website or blog could use additional eye-catching, resource-filled content.  If visitors spend a good amount of time browsing through your pages or posts, you are probably on the right track with the content you are offering.

The true bottom line is by taking the time to review your website’s Analytics Reports you will gain the advantage of seeing exactly what the visitor’s behavior was.  With this new knowledge in hand, you will get substantially closer to understanding why a visitor behaved the way they did and be able to reach your target market more effectively.

Here is to helping your business grow with Web 2.0!

Jamie

aka: Wonder Wareham

twitter: @swytch

The marketing mavens at Moe Media often get asked, ‘why do I need to blog, what are the benefits for my business?” Good question.

Here are three key reasons why a business blog can make a major difference in your web presence AND you just might have a little fun in the process.

1. SEO Savvy- When you have a blog on your company website that provides new content to the site, you are giving search engines like Google, Yahoo and Bing robot food that makes them hungry to come back to your site over and over again.

This is good because you want to give them as much relevant content and keywords to index for your site as you can to gain higher rankings in search. Blogs alone can increase your site traffic up to 40% because you have those Google bots coming back working to put all the information and keywords in your post into their database and the more you give them the more you come up in Google.

2. Expertise- Websites are very two demensional.  Visitors to your site can’t always see how awesome your product or service is on a “Home” or  ”About” page.  So what makes your skin care line better then Suzy Q’s whose website also comes up on the first page of Google?  Well, your visitors can see in your blog you just returned from Paris for a niche training in your field and very few skin care companies in the US are offering these philosophies and ingredient combinations. Now, what you already do but just don’t share with the world is showcased and communicating virtually “Hey, I know my stuff and I’m pretty unique and cool” in a good way :)

Suddenly your training trip just gave you extra street cred, you just simply needed to share it. AND, all the people Googling this Paris training will see your business was there to represent because the search bots will record this blog post with those keywords!  All starting to make sense now!?

3. Personality- Beyond expertise, education, certification and all the things on paper you accomplished to build the business you have, who are you?  When your tribe of people come to your site and see you have the product and the credentials can they also see that you’ve got flavor?  Your business is an extention of you and your website and business blog are an extention of that so share with us your special sauce!

Each business is wonderful for all the little things that came about to create it.  Share the story.  Are you inspired to create a new product because you just did a marathon after the birth of your baby and saw a need? Did you come from a web developers conference and are so pumped to use some new technologies for your clients?  People bond to the nitty gritty of you, your staff and your business now more then ever. We are tired of being sold and spoon fed things to buy, we want to relate and connect with people.  Give your website visitors a lil’ bit of what’s new with the company, client stories, fun ways people are using your products and let’s hear it already!

We understand implementing new practices seems like a lot of work at first.  In fact, I am a classic case of the business owner that helps everyone else get blogging and doesn’t find the time to blog for my own business.  It’s like the hairstylist that does the most amazing cuts and color for all that sit in her chair yet her hair is always in a bun because she’s too busy doing hair for everyone else!

But the significant difference a blog can make is well worth the effort and it is a great way to drive more traffic to your website, build your business branding and community among your tribe.  As one of our MMM clients Dr. Julia Getzelman, an exceptional pediatrician and founder of GetzWell Pediatrics who has seen the shift in activity on her site from blogging has eloquently put it, “It’s like using a new muscle, and the more you work that muscle the easier it is and the more results you see”.

And when the results are more visitors to your site that find you via your business blog articles on topics they are already searching for, like and respond to you begin to feel the love and have some fun.  I can just hear Sally Field in the background with her Oscar Award speach saying “They like me, they really like me”!

Kindly,

Cristina

twitter- @moe_media

Do you feel invisible online?

Did you spend good money on a beautiful website and have no customers coming through it?

Are you intimidated by technology but know you must learn how to market your business using Google, Facebook, LinkedIn, Twitter and YouTube?

Join the ladies of Pow.wow Network and learn how to drive cream of the crop clients to your website with new media marketing strategies including:

- Search Engine Optimization SEO
Get FREE traffic to your site from Google, Yahoo and Bing

- Social Media Marketing
Use Facebook, Twitter, Linked In and You Tube to get clients virally

- Online Press and Public Relations
Receive press coverage from online publications like NYTimes.com, Oprah.com and influential bloggers that promote business virtually

Learn the most effective way to build your brand, grow your web presence and attract MORE clients!  The ladies will be getting the lowdown on how to use online marketing to make your website a client magnet on Tuesday, August 1oth from 6-9pm at Hotel Diva in downtown San Francisco.

For more information visit the fabulous women networking group Pow.wow Network at http://powwownetwork.org/.

I look forward to learning about all of your wonderful businesses and sharing digital strategies to promote your work and get you customers!

Kindly,

Cristina

twitter- @Moe_Media, @CristinaSF

If ever there was a time to really go for it, now would be that time to design your ideal life and create the product, services or business that you have always dreamed of.

The corporate careers we once thought were safe are no longer and a lot of us are completely starting over in new industries as our previous ones (retail, finance, real estate) have nearly become extinct from the recession.

That’s right, its lemonade time! Time to turn those sad, sour stories and the lemons of course,  no jobs, lame jobs or boring industries, into a refreshing, sweet and slightly tart way to nourish yourself.  Why not?  This is your life after all, so how do you do it?

Good thing magically transforming from Recessionista into a powerful Fempreneur is as easy as a change of shoes in a telephone booth thanks to technology.  Here are a few tips and 10 websites to start, build and grow your business whether new or established but in desperate need of a makeover.

Start

Create a mission statement with an ultimate result- When I closed my boutiques after ten years I wasn’t sure what to do next but when I clarified that I wanted to help women intimidated by technology build their businesses through the web everything I did and created was clear in its purpose.

“Happiness is when what you think, what you say and what you do are in harmony.”-Ghandi, one of many quotes from tinybuddha.com to inspire you to light your lamp for others which will also brighten your own path.

This also helped me with ‘fempreneur ADD’, creating too many things at once, and made it easy to just say no to anything that did not contribute to the ultimate result of  helping women overcome their fear of tech and build strong businesses online.

Get a morning theme song- Getting pumped every day when fear and insecurities linger requires a good song to get you going and play each time you want to crawl under the covers.  Mine currently is Florence and the Machine’s ‘You’ve got the Love’, it gets me going every time :)  Go get one and start your day fist pumping to your theme song!

Make it official- Just do it.  Create an LLC, patent an idea, make it tangible. LegalZoom will make your business legit quickly, officially, and affordably.

Build

Have a Web Presence-Creating a business site is incredibly easy and affordable whether you want a blog or full website. GoDaddy is a leading site to snatch that catchy domain that represents your business.  Blog sites like WordPress or Tumblr are free, easy to use and will give you a voice and presence on the web for not even a dime!

For a full website,  99 Designs has thousands of designers who compete for your site project within your given budget allowing you to get an array of talent in one place and you choose the winner!  Want to sell something you made like jams, jewelry or jeans?  Check out Shopify to build an easy as pie online storefront for your goods.

Build a Virtual Team- If you get stuck with techy stuff you can hire a one time or part time web technician on Elance to help you whenever you want to pound your computer.  These sites will also save you whenever you need a writer, designer, assistant and many other random tasks that keep you from doing the best of your business.

Grow

Track your Success-In order to know if you are growing your business, install Google Analytics to see the traffic on your site, where it is coming from (China, Facebook, your mom), how it grows based on the networking, marketing and press your business gets and who is buying.  Now you will really know what you should be doing more of and who to be thanking for sending people to your website.

Network and Create a Community-Facebook is no new site to you but it might be to your business.  Create a fan page for your company and let it become a community where you can communicate to the masses in one simple post.  You can also seek other businesses and groups that compliment yours, think of it like one big networking event for your business.  If you consider that one post from you, goes to let’s say 100 fans of yours that each have 100 friends on Facebook, your one little message just went out to 10,000 people’s news feed, now that is power in numbers!

Stay Inspired-When you have built your business level by level and look for inspiration from real trailblazers, movers and shakers visit TED for riveting talks from the most remarkable people in the world including Steve Jobs CEO of Apple, Elizabeth Gilbert author of Eat, Pray, Love and Eve Ensler of the Vagina Monologues.

These sites should get you well on your way to building and for some of us rebuilding the American dream of Entrepreneurship, have fun!

Want to learn how to make your website your number one marketing tool?

Join us at the MMM Small Business 2.0 Workshop with AMEX OPEN Bay Area Women’s Entrepreneur Group M3 Racers and learn the most effective ways to build your company brand, establish your online reputation and market your business on the Internet.

Moe Media Marketing will be covering the latest proven online marketing strategies for small business owners including:

>SEO-Search Engine Optimization-Fully optimized websites that drive traffic through search engines.

>SMO-Social Media Optimization-Engaging in social media sites such as Facebook, Twitter and LinkedIn to participate with your community and increase your SEO.

>Company Blogs-Creating a company voice and communicating with your customers online (and as always, increasing SEO).

>Email Marketing-Building customer email lists and increasing sales with newsletters.

>Mobile- New smart phone applications that can lead customers right to your door.

>Online Press and Public Relations-Participating with online publications, journalists and influential bloggers in your field to establish your reputation as an expert and gain client visibility with new media.

We are very excited to share with other businesses the best practices to drive traffic and revenue through your company website.  To learn more about the Small Business 2.0 Mini-Workshop on Thursday May 13, 2010 in San Francisco, please click the link below:

http://www.meetup.com/SF-BayAreaM3Racers/calendar/13261260/

We are looking forward to sharing the many new successful ways your business can grow with web 2.0!  See you soon.

Kindly,

The MMM Team

If you haven’t heard about Foursquare yet, it is definitely time to learn the application all of your customers are now using!  As a small business owner (SBO) you have most likely created a profile for your company on Yelp and received benefits from the customer reviews and traffic from their site to yours.  Foursquare is similar but it allows your customers to check into your business via their mobile device using GPS and leave tips and to-dos about your business to their friends.

The element that is creating fast growing popularity with our customers is the gaming factor.  Each time a customer checks in at your business they receive points and the customer that checks in at your business the most that week then is coined the “mayor” of your business.  Each week on Sunday night the points are cleared so that anyone, including new users, can become the mayor of your business.

In addition, you can register specials with Foursquare so that when customers check into your business or one near yours a message pops up sharing “Specials Nearby” and your promotion is delivered to the user.  This is an excellent way for SBO’s to utilize the mobile space to promote their business considering Foursquare is encouraging people to explore their neighborhoods and rewarding them for doing so.

So how do you take advantage of this fun application that your customers are already using?

1.) Sign up on the Foursquare site or download the application on your mobile device.  Foursquare is available for the iPhone, Blackberry, Android, Palm and more.

2.) Read the how-to “tartorial” on how Foursquare works at www.techtarts.com.

3.) Watch for customers that promote you and earn mayorship for frequenting your business.  Offer them a special or free item as a thank you for their patronage.

4.) Put a sign of your own up at the cash wrap, on a sandwich board, blog, newsletter, social sites or your own website letting customers know if the are the Mayor of your business this week, they can receive a deal such as 20% off, a free small item or whatever you would like to promote.

5.) Add a Foursquare special to your venue.  You can do so and see more venues offering “mayor specials” on the businesses page on the Foursquare website

Foursquare is a fun and highly addictive game that is now reaching the masses on wildly popular television channels such as the Bravo Channel.  They now have Bravo and Foursquare commercials showing all the show stars checking in on Foursquare.  Fans of shows such as The Millionaire Matchmaker, Rachel Zoe and The Real Housewives can follow the show stars and also check in to earn exclusivity badges.  Next stop, Oprah?

Be sure to take advantage of this successful superhero for small business and reward the people who help make your business possible. :)

The Moe Media Team

twitter-@moe_media

Happy New Year, in fact Happy New Decade!  I know that 2009 was not necessarily smooth sailing for all small businesses but even more a reason to begin creating new strategies to broaden your company awareness.  And today, what better way then to take advantage of the millions, actually now billions of your target market that is searching the Internet to find the goods and services they are seeking.

According to comScore, a leader in measuring the digital world, they stated that 13 BILLION searches were conducted in July 2009 ALONE, representing a 41-percent increase versus only one year ago!  Google had 76.7 billion searches conducted in July and Yahoo! with a respectable 8.9 billion searches for the month. Ummm, heeellloooo!

I understand there is always a whirlwind of responsibilities as a small business owner but it truly is time to tap your company website into those search engines and begin driving that traffic AND revenue to your business! Don’t worry, we’re going to try to make it as easy as possible for you.

The MMM Search Marketing Success E-Course was created to take you step by step through optimizing your website so Google and the other search engines can find your company.  It was developed for beginners and non-techies and can be the most crucial marketing tool you invest in for your business!  Don’t ignore the advances in technology when you can reap the benefits with minimal effort.

If other business goals are keeping you busy and you would prefer to leave it to the experts, this year (by popular demand) MMM is offering affordable Search Engine Optimization (SEO) services and maintenance programs to set your site up properly for you and keep you coming up in the Google searches for your products.

Moe Media Marketing has a New Years Resolution to help 1,000 SBO’s (small business owners) learn online marketing, social media and web branding and presence.  It is our goal to make this as easy and prosperous as possible so that your company can grow and flourish in the New Year.  We wish you the best and we’re here to help! Contact us today and start driving traffic and revenue to your site today!